about
Premier League Swimming is a dynamic independent swimming event manager that is making a positive impact in the swimming community. Our mission is to create fast paced, energetic, entertaining and fun swimming events for everyone that loves the sport.
Established in 2018 we have been working to create a swimming product that brings swimming communities together from all around the world to enjoy a pool swimming experience like no other.
OUR HISTORY
Premier League Swimming was born out of a desire to create a revolutionary new way to experience the sport of swimming. Founded by a group of passionate swimming enthusiasts, including our CEO Sean Rowe-Hagans, we saw an opportunity to take the traditional format and infuse it with the energy and strategy of team sports. What started as a simple idea quickly grew, transforming how athletes compete and how fans engage with the sport. From the very beginning, we set out to create something unique—an experience that’s fast-paced, thrilling, and accessible to everyone. Today, Premier League Swimming stands as a testament to that vision, continually pushing the boundaries and redefining the future of swimming.
OUR MISSION
Our mission is to revolutionise the world of swimming with a game-changing, globally recognised event that combines the pinnacle of athletic excellence with unparalleled entertainment. Premier League Swimming is more than just a competition; it's an experience that transforms swimmers' journeys and unites a passionate global swimming community.
At the heart of our vision is empowering swimmers. We don't just provide a platform for competition; we offer opportunities for growth and support throughout their swimming journey. Our goal is to make Premier League Swimming a fixture on the international sports calendar, known for its unique blend of competitive excellence and entertainment.
OUR ceo
Sean Rowe-Hagans brings a unique blend of passion, experience, and vision to Premier League Swimming. As a former competitive swimmer himself, Sean knows the ins and outs of the sport, from the grind of daily training to the thrill of competition. His personal connection to swimming fuels his drive to make it more exciting, not just for athletes, but for everyone watching. Under his leadership, Premier League Swimming is changing things up, moving away from the traditional focus on individual times to a team-based, strategy-driven competition. Sean’s goal is simple: to make swimming as entertaining and dynamic as any major sport out there. His hands-on approach and genuine love for the sport are the heartbeat of Premier League Swimming, making it a fresh and exhilarating experience for all.
PLS 2025 SEASON
The 2025 Premier League Swimming (PLS) season is set to deliver the most exciting chapter in our journey to elevate swimming as a sport. Guided by our mission to showcase swimming and its athletes through innovative events and services, this season introduces a dynamic lineup that brings energy, strategy, and entertainment to the swimming circuit.
This year, our focus is on empowering athletes, building stronger community connections, and delivering a world-class entertainment experience. With every race, every clinic, and every event, we aim to inspire the next generation of swimmers, enhance the sport’s visibility, and create moments that unite and excite.